3rd Sector Labs

JUNE 30, 2014

There was an important lesson in an April article at The Chronicle of Philanthropy about the William and Flora Hewlett Foundation’s decision to stop funding efforts to get donors to make better data-driven decisions. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation.

Attention 157

Attention Data Donor Retention 157

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. We hear about it, we read about it, we think about it more than ever.

Analytics 170

Analytics Data Fundraising Database 170

3rd Sector Labs

OCTOBER 2, 2014

Recently, the Chronicle of Philanthropy asked on its front page “ Is Raising Visibility a Waste of Time? Did you know that YouTube views of Ice Bucket Challenge events have surpassed 1 billion … that’s with a “b”? It’s true – Mashable reported this amazing data milestone in September.

Challenge 183

Challenge Data Analysis Charity 183

3rd Sector Labs

JULY 16, 2014

The Chronicle of Philanthropy reports that the use of Facebook as a fundraising medium simply isn’t panning out. As we like to say … When it comes to data, quality is enhanced when we learn the art of subtraction. – TSL data expert. #2. Facebook isn’t raising money for nonprofits. Members can read the article here.

Data 144

Data Retention History Government 144