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22 Membership Benefits Your Nonprofit Can Offer

Neon CRM

This might mean educational resources, research reports, and industry insights that non-members cannot access. These organizations engage in lobbying efforts, provide their members representation in decision-making processes, and run public awareness campaigns that benefit their members and the industry as a whole.

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5 Tips to Build Audience Personas for Your Nonprofit Website

Nonprofits Source

Begin by digging into your audience data and website metrics to understand what your current audience looks like. For example, one persona for a nonprofit healthcare website might be Helen, a 60-year-old woman looking for a new primary care physician in her area. Research your target audience.