Discussion of Donor Data Retention
Robert Weiner
JANUARY 15, 2015
The same topic came up recently on the APRA''s listserve, PRSPCT-L. As far as your relationship to customers – do you need to reference past records? Advancement Services Best Practices Donor Databases Fundraising Prospect Research' How many people in your database have gone off the grid for 7+ years and then come back?
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