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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

He notes: "The bottom line on statistics -- we're seeing pretty routinely that. But the stats. Word Press users can use General Stats plugin. The only way to track the real numbers of subscribers or at least people who read via bloglines is from looking at the subscriber stats in bloglines. Only 40% of the direct.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."