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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. I did some research and couldn't find anything, although I did find an excellent blog on blog optimization.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Some unsubscribe because they feel my blog is too technical and they are looking for pure marketing or fundraising or nonprofit news - and I refer them to other blogs. Last year, I had a ratio of 1.4 blogging process (answering email, writing, researching, maintenance.). Some tell me they are simply overwhelmed with email.