Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2008

By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. 5 hours per week).

Social Media 101

Social Media Time Media Remix 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Ask questions about the total relationship with the supporter now. you need to build to build relationships with people before you try and raise money from them. They don't need to understand the latest techno widget or the nuances of StumbleUpon vs. Digg. Don't fall into the silo syndrome trap.

Social Network 50

Social Network Network Create Strategy 50

See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. In other words, to formalize that relationship is a great idea. I assume what she means is that if you find the influencers, they will bring you more donors than you could find on your own.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This is a real POWER RELATIONSHIP. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories.

Marketing 70

Marketing Blackboard Social Social Media 70

Museum 2.0

APRIL 16, 2008

Specifically, the Brooklyn Museum is doing research about the role of independence and influence in participatory experiences. When you are in a mob, heavily influenced by others, you are not smarter. What it does signal is that you have been highly influenced: to follow the crowd, to watch the video. This makes sense.

Museum 24

Museum Participatory Artist Arts 24

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The categories were audience, engagement, loyalty, influence, and action. Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. There is a symbiotic relationship between strategy and metrics. Audience: Who is coming? Going up and to the right?

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

While we have a number or random staff also creating relationships with people that are interested in what they do, the programs allow for a very specific audience to collect information about what they are most interested in. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. It's the relationships I adore.

ROI 76

ROI Social Media Slides Media 76