See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. They tried the Causes challenge – seeking donors on Facebook – and her biggest takeaway was that influencers are more valuable than donors. Makes sense.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. Flickr bc have established presence there and can cross post for bigger influence. asked our chapters if it was valuable to them in telling their story and getting info out, made adjustments based on their feedback. . Everyone likes photos.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The categories were audience, engagement, loyalty, influence, and action. Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. (Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). Audience: Who is coming? Going up and to the right?

Metrics 56

Metrics Social Media Media ROI 56