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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

Maybe your organization helped over one hundred hurricane survivors find temporary housing. You can also use this information to tweak layout, content, and donation processes. They may still be much more comfortable with sending a check rather than giving out credit card information online. That’s great!

People 98
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Win Back Your Lapsed Donors

Bloomerang

So hopefully, you have that information or have some idea of that information. Kari: So we’ve got three sample donors. And again, you may not have all of this information, but if you do, it can be really, really valuable. Because that’s important information to know. So let’s look at recency.

Donor 64