Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
One has to step back and marvel at the most successful networked fundraising campaigns in the history of social or crowd fundraising. Also, make sure your stunt won’t cause a backlash and is appropriate to the timing of your campaign. Ice Bucket Challenge in winter time would not have worked. (6)
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