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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

All About Your Brand: Logo, Typography, Colors, Photos, and Tone What do you want the look and feel of your site to be? and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Include photos of the donors or the company logo whenever possible.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. . Don’t distract them!

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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