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Level Up Your Marketing with Analytics

Association Analytics

Having this data will help you make business decisions based on trends or actual performance. Google Analytics and Tracking Modules are two basic elements you need to track online behavior. Google Analytics – setting this up will help you track and measure online behavior to determine the success of your marketing campaigns.

Analytics 169
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Things We Like (January 2013)

NTEN

Tis the season: the season for Google Flu Trends to demonstrate the power of aggregated search data. But it can be worth the effort , according to a new white paper. We would like to take issue with whoever created Instant Google Street View. So, if you were procrastinating on getting that flu shot, well.

professionals

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Content Metrics You Should Track

Care2

This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc. What white papers are downloaded the most? Be sure and also take a look at the Social Analytics report in Google Analytics.

Metrics 71
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Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

It's locked in white papers, policy briefs, and fact sheets. And even better, through his collaboration with Google, he's made his data visualization software available to everyone through GapMinder.com , and now through Google Spreadsheets Widgets. It's hidden away in project output reports and research excel files.

Data 100
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Gobs and Gobs of Data: Strategies for Visualizing and Sharing Policy Content

NTEN

They use data visualization and sharing tools like Swivel , Widgenie , Many Eyes , Google Maps , Google Motion Charts , APIs and more to make their data more available and more compelling. So how can your organization tap into these tools and trends? Head over to Google's Visualization Gadget Gallery to see what's available.

Policy 36
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The NMC Symposium for the Future: Prepping for Virtual Keynote about Nonprofits in 2020

Beth's Blog: How Nonprofits Can Use Social Media

The Symposium has several brief white papers about future techologies and education to jump start the discussion: It's Easy To Fall in Love with Technology by Danah Boyd. Lucy Bernholz who writes the Philanthropy 2173 blog is a master of that - and is currently crowdsourcing trends and predictions for 2010.

Virtual 84
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2014 Nonprofit Content Marketing – Benchmarks, Budgets and Trends

NTEN

A quick glance at the term “content marketing” on Google trends will shed some light on how hot. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Why is Content Marketing Important?

Content 86