Remove Google Remove Homeless Remove Poll Remove Trend
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction.

Lesson 59
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

You don't want to write about everything, because then people won't find you in the same way as when they search on Google about "homelessness issues", or "the environment." I have a different poll that I wanted to do which builds on some of the wise words that Alli put out. It's an overnight summer camp that we do.

Podcast 40