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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Don’t be too alarmed though.

Benchmark 28
Benchmark Social Media Studies Advocacy 28
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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 1, 2009

We have raised funds for many hundreds of nonprofits by mail, and dozens online – a total exceeding half a billion dollars, largely in the form of small gifts. However, there is little disagreement that direct mail is the greatest source of new donors and directly accounts for a substantial proportion of all philanthropic gifts.

Mail 47
Mail Social Media Online Advocacy 47
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