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The Answer to Sean's Question: Tools for Effective Listening

Beth's Blog: How Nonprofits Can Use Social Media

Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. Add the feed to your RSS Reader. Follow the feed and leave comments when mentioned. News Feeds. Yahoo News Google News. Ego searches.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). It can also influence traffic.

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Are They Listening Carefully or Not At All?

Beth's Blog: How Nonprofits Can Use Social Media

Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. Add the feed to your RSS Reader. Follow the feed and leave comments when mentioned. News Feeds. Yahoo News Google News. Technorati.

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Nonprofits Using Ning: An Interview with Community Media Workshop and Best Practices

Beth's Blog: How Nonprofits Can Use Social Media

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. Nonprofits, support groups, and nonprofit professionals have found their homes on Ning.

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