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The Answer to Sean's Question: Tools for Effective Listening

Beth's Blog: How Nonprofits Can Use Social Media

Sean of the Tactical Philanthropy blog called me the batman of nonprofit technology. will save the day and point us all to a nifty new gadget that makes things easier (Beth Kanter: The Batman of nonprofit technology! ???Where I think it is a pretty critical marketing practice despite what technology tools you are using.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). But all is not well.

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Are They Listening Carefully or Not At All?

Beth's Blog: How Nonprofits Can Use Social Media

I think it is a pretty critical marketing practice despite what technology tools you are using. Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. Add the feed to your RSS Reader. News Feeds.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. May be created and consumed using mobile technology and distributed using other social media tools.