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New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

The Hatcher Group , a Maryland-based public affairs and communications firm, released a great report this past Fall called New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach Their Goals (PDF). Joining the conversation is incredibly important if these organizations expect to change policy and change minds.

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Social Media and Health Care (at SxSW)

Forum One

" The session featured a facilitated conversation about how hospitals and health care providers are using new media and social networking software to support their primary objectives — treatment, research, education and outreach, and patient-provider communication. Tags: Influence Events Internet Strategy Social Media.

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Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking

Beth's Blog: How Nonprofits Can Use Social Media

One successful YouTube video, even if it moves people while they are watching it, does not facilitate this engagement. One of our biggest viral video hits was this video for the Maryland State Teachers Association. Tags: vlog. It can be part of a strategy toward engagement, but it cannot be an end in and of itself.

Video 98
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Viral Video for Nonprofits - A Rethinking

See3

One successful YouTube video, even if it moves people while they are watching it, does not facilitate this engagement. One of our biggest viral video hits was this video for the Maryland State Teachers Association. Tags: Video youtube see3 social media advocacy. You don’t want to be a one-hit wonder.

Video 45