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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. To access the complete data, please take the Global NGO Technology Survey and then visit the Open Data Project Hub. 60% use Twitter – up from 46% in 2019.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. 63% of nonprofits worldwide regularly send email updates and fundraising appeals ( Global NGO Technology Report ). 15% of nonprofits worldwide regularly send text messages to donors and supporters ( Global NGO Technology Report ). Large have 22,299 ( Global NGO Technology Report ). Social Media Stats.

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. Your NGO consistently creates written content. Facebook is a must for all NGOs.

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. 32% of NGOs worldwide have a written social media strategy and 34% have paid for advertising on social media. Source: 2017 Global NGO Online Technology Report. Online donations accounted for 7.2%

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10 Random, but Interesting Stats About Online Donors Worldwide

Nonprofit Tech for Good

That said, below are 10 random, but interesting stats gleaned from the data thus far. Of those inspired to give by social media, Facebook triggers 4X as many online donations as Twitter and 7X as many online donations as Instagram. Online donors are predominately inspired to give by social media and email.

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Five Social Media Best Practices for Small NGOs in Developing Countries

Nonprofit Tech for Good

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. 1) Tell your NGOs’ story in photo essay format. 1) Tell your NGOs’ story in photo essay format.

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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. For this year’s report, 4,908 NGOs participated. 92% of global NGOs have a website. Small NGOs have an average of 2,451 text subscribers.