Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

It is open, participatory, and peer-driven. Connectivity helps facilitate highly distributed groups of people to work on a campaign, project, or share ideas that spread with unprecedented velocity and reach. Each profile is illustrated with an in-depth case study. It is closed, inaccessible, and leader-driven.

Participatory 116

Participatory Leadership Model Skills 116

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

Our job as organizational communicators lies in trying to facilitate a larger conversation by providing the means for people to share, perhaps initiate conversations, and highlight the great work and thoughts of others. See, a movement compels someone to make your cause a part of their life, not just their Facebook profile.

Create 94

Create Green Social Media Structure 94

Museum 2.0

MAY 16, 2007

Social networking sites like MySpace, Facebook, LinkedIn, even ExhibitFiles are tools that allows people--strangers and friends--to connect with one another. Use the authority of the museum to facilitate exchange of phone numbers between strangers?" Use staff and volunteers as monitors/encouragers/facilitators. What makes Web 2.0

Museum 20

Museum Myspace Facilitation Social Network 20

Museum 2.0

AUGUST 10, 2009

It requires that each individual have a personalized profile that evolves with her growing relationship with the institution. It requires that the profiles of each visitor be networked in some common system with rules for how different profile items interrelate.

Social Network 22

Social Network Tech Network Museum 22

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2011

A Networked organization is more than just the electronic infrastructure and tools that facilitate communication. It isn’t a matter of a Facebook profile or using Twitter. 2) Networks are participatory. To Be Successful You Need both A Network Mindset and Networking Tools. It is about sharing.

Story 99

Story Network Examples Action 99

Museum 2.0

SEPTEMBER 11, 2008

Wikipedia, like YouTube and Facebook, is a giant in the world of Web 2.0. The participatory "ask" is high--to create original content. Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. Its success can distort understanding of what makes a wiki work. So when do wikis work?

Wiki 23

Wiki Wikipedia Museum Doc 23