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The Do's and Don’ts of Email Campaigns for Nonprofits

ASU Lodestar Center

Add real photos of people you are helping, volunteers and more. Putting a face and name to donations is highly effective in connecting donors, which is why organizations like World Vision will send a photo and information about a specific child to their contributors. DO use pictures of people.

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How Arts Organizations Win Gold Medals in Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo - Of Small Things. My chorus, SFGMC brought 280 ppl to Denver to sing, and then we took a side trip to Laramie, Wyoming to perform a benefit concert for The Matthew Shepard Foundation. For example, social media campaigns are now part of planning for entire seasons instead of trying to sell tickets to one-off shows.

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Good News! Starbucks Signed an Agreement with Ethiopia

Have Fun - Do Good

I like using them as an example of a successful use of social web tools for advocacy because the tools were integrated into their overall campaign strategy: 1. They created a Flickr petition where they asked people to post a photo of themselves with a sign that says, "I support Ethiopian coffee farmers." Pretty cool stuff.