See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. Danielle Brigida from NWF presented a case study on Digg and StumbleUpon.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

SXSW Poetry Slam Slides View more presentations from kanter. While we have a number or random staff also creating relationships with people that are interested in what they do, the programs allow for a very specific audience to collect information about what they are most interested in. Evaluated them against our expected consequences.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

UPDATE: The presentation slides and wikispace is here. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Owyang says that qualitative information, anecdotes are very important.

Metrics 56

Metrics Social Media Media ROI 56