Evaluation, Hurricane, New Jersey and People

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Hurricane Measure Social Media Pledge

Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2012

As Hurricane Sandy was barreling up the Atlantic coast of the United States, a husband and wife in their early 90s, frail of body and mind though resolute (some would say stubborn) of spirit, finally gave in to the pleadings of their family. It’s not a nightmare,” I said, “It’s for real.”.

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Why Building Resilient Networks Matter

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