Remove Evaluation Remove Headline Remove Metrics Remove Storytelling
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

Lesson 59
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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Perhaps there is a lot to learn from headline writing skills. What do you think?

professionals

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. Storytelling tip I attended a terrific session at the Bridge Conference around creating more authentic content with citizen storytellers.

Gift 27
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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Storytelling is good, but no one likes to read a paragraph where a single sentence would do. Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. This will go a long way to avoiding revisions and a lot of headaches.

Process 98