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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’ve wrote about the importance of building resilience in networks given the complex and connected environment we live in today. We turned on CNN and watched together as scenes from New Jersey and New York flashed across the screen. It’s not a nightmare,” I said, “It’s for real.”.

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