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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’ve wrote about the importance of building resilience in networks given the complex and connected environment we live in today. Crowdsourcing also provided information on gas stations that were still open (and where lines were actually moving). It’s not a nightmare,” I said, “It’s for real.”.

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Win Back Your Lapsed Donors

Bloomerang

So hopefully, you have that information or have some idea of that information. And again, you may not have all of this information, but if you do, it can be really, really valuable. Because that’s important information to know. you know, when Puerto Rico had that hurricane, you know, that was huge here.

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