Why Continued Training Is Necessary For CRM Success
TechImpact
AUGUST 19, 2014
'Image courtesy of Waiting for the Elevator. A CRM, or constituent relationship management system, robust piece of software that helps nonprofits track every interaction they have with individuals. Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track.
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