Your Brain On Good Stories: Why Storytelling Matters For Nonprofits
TechImpact
OCTOBER 30, 2014
'Your brain loves a good story. Now, this might sound a little strange, but it’s true. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy.
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