Lindsay LaShell : How to Get the Most from Your 2020 Giving Tuesday Campaign
NonProfit Hub
DECEMBER 3, 2019
Our poor donors never know if the email they are going to open will have great news, a party invitation, or some tragic and moving tale designed to open their wallets. And yet… our organizations do the same thing all the time. We let months and months pass in between updates. Inconsistency breeds mistrust.
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