Byte Technology

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Four Resources to Help Get You Get a Handle on Social Media

Byte Technology

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? Post Planner helps you to seek out articles by listing relevant results based on their success on Facebook. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn. Why these two channels?

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Our nonprofit clients consistently tell us their biggest challenges are improving donor engagement and promoting their mission online.

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Turning Social Media Millennials into Engaged Activists

Byte Technology

Indeed, 88 percent are active on Facebook and 59 percent are on Twitter. As with any other donor or supporter base, Millennials want to know exactly how their support will help your cause, so be informative and transparent. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” directly from a social media site. So be direct and create videos that speak to your audience matter-of-factly and in the most personal way possible.

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Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Byte Technology

According to Nathan Hand—a professional fundraiser and nonprofit blogger—and the research team at ExactTarget, there are distinct ways non-profit groups can single out those communication channels that result in the most donations from different ages, and it lies in examining how the different groups shop and spend. •

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Leveraging Online Tools to Help Tell Your Nonprofit’s Story

Byte Technology

There’s loads of competition, limited donor pools to draw from and administrative hurdles that require time and talent to overcome. In short, knowing and understanding the impact they are having makes donors feel the tangible effects they’re making in the world. Never underestimate the power of being playful with your message.

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