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How To Decipher What Donors Really Want

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What do donors really want? Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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The Rise of Donor-ism

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Donors today want to be in the driver’s seat. As the sector has seen before, trends in donor stewardship follow the marketplace.

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Donor Retention: The Easiest Money You’ll Ever Raise

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And it’s all about our donors , the ones who are deserting us. Roughly one out of every two donors renewed their gifts last year.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

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The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors.

4 Ways to Stand Out and Boost Donor Retention

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According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. So we look for shortcuts.

If Our Donors Aren’t Listening, Are We Really Communicating?

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But donors and prospects aren’t impressed. Retention rate of new donors who only gave once in the last year is 25%. What a difference!).

Donor-Advised Funds: Insight from the Experts

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Donor-advised funds are a hot topic. She has a donor-advised fund, but she also gives directly. And no wonder. billion.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

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In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Superb content.

Three New Ways to Delight Your Donors

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Still, donors want to be delighted and feel connected to the organizations they support. Get snappy. Channel your inner grandma.

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3 Ways Community Foundations Can Become the Donor’s Choice

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According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Trust.

A Foundation-Donor Love Story for the Digital Age

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The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Technology Opens the Door.

3 Nonprofits Aim to Better Connect with Donors

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“Meet your donors where they are,” she says. Fundraising is getting personal. agrees. Roger Williams Park Zoo. Darlington School.

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The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

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Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software.

Five Words that Speak Volumes to Your Donors

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There’s a trend at more and more nonprofits to not receipt donations.  So, what does this have to do with fundraising? .

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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Online fundraising has also proven to be an extremely effective donors acquisition vehicle. 13) Give Donors Something Nice. Tweet It] !

The #1 Reason You Should Tell Your Event Donors You Like Them

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This scenario happened to me again recently … with a nonprofit. I’d like you to remember what it was like to be in junior high. no mail.

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Turning Event Donors into Annual Donors

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How do I get more out of my event donors ? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]


The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for  acquiring new donors.

Three Things Nonprofits Must Start Doing to Cultivate Supporters

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Yet sadly, too many donors aren’t progressing along the continuum; in fact, they are jumping off almost as quickly as they get on. think so.

The One-Size-Fits-All Donor Model Is so Last Century

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At bbcon 2015 , some of the top minds in the nonprofit industry came together to present Big Idea sessions. percent in 2012 to 14.7

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Donor Acquisition: The #1 Way to Acquire More Donors Online

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When she’s not writing about nonprofits you can find her competing in public speaking contests and training to be a Spice Girl ( wannabe). .

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Donor Data And Your Nonprofit


There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Have you cleaned out your donor database lately?

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The #1 Reason You Should Pay More Attention to Your Event Donors

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This scenario happened to me again recently … with a nonprofit. I’d like you to remember what it was like to be in junior high. no mail.

America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

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It revealed that the nonprofit playbook is not only due for an overhaul but probably ALREADY out of date! The message is clear.

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Infographic: Understanding Mobile Donors


Do you know your donors? No, I mean do you REALLY know your donors? IF you don’t, it’s time to start paying closer attention!

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Retaining Monthly Donors

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Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors?

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How KidsQuest Converted Members into Loyal Donors

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What if I told you that real organizations were raising 5x what they spent and seeing 100% retention on new donors through telefunding?

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5 Content Marketing Tips That Yield Donors


The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology

Retaining Your New P2P Donors [Hint: Acquiring Their Emails Is Only the First Step]

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I was recently asked for advice on how to engage with all of the new donors that were added to a database as a result of a walk-a-thon.

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8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

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When someone visits your nonprofit’s website, it takes them just 5 seconds to: Learn your mission. Form an emotional reaction.

10 Ways to Lose a Donor in One Email

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We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email.

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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

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Donors somewhat agree (30%) that their giving makes a difference, while only 18% strongly believe it does. Never heard of the $FG report?

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3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

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How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! After that get involved. 

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Diners, Drive Ins and Donors

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Retention rates will improve , nonprofits ‘profits’ will increase and fundraisers and staff will develop stronger, deeper relationships.

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From an Event Manager | Focus on the End Goal: Donor Engagement + Retention

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Initially, it was difficult to carve out time to take a step back and think about the bigger picture when it came to donor engagement and retention.

Does Your Donor Communication Tell Donors What’s Next?

John Haydon

One of the biggest mistakes with donor communication is assuming your job is done after the fundraising transaction is complete. What’s Next?

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Guarantee Success for Your Year-End Campaign with Donor Data as Your Guide

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To engage donors in this way, we have to know them, and in fact, we do know a lot about them.

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How to Find Major Donor Prospects for Your College or University

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If your college or university needs to fundraise (and they all do), then it relies on finding a steady stream of new donors.

6 Enewsletter Ideas to Help Retain Donors


While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter.

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5 Best Practices for Negotiating Funding for a Thriving Nonprofit

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In the nonprofit world, the beneficiaries of nonprofit services usually provide little, if any, of the revenue to fund the services they receive.

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