Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. We'll also use the Idealware stats to demo a methodology that connects metrics to business questions. He gives a great list of what goes into the map. ROI and Continuous Improvement both Lead To Actions.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56