ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?
ASU Lodestar Center
APRIL 1, 2011
As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. I worked with a nonprofit several years ago, and we had the most success with donors when we actually talked to them.
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