2011 NTC Preview: Social CRM: Social Media Relationships Made Easier
NTEN
JANUARY 6, 2011
Your organization may already use a traditional CRM like Convio, Blackbaud, or Salesforce to track and maintain information about your members. As an example, with Social CRM, it's not just @starfocus you tweet with, it's Danielle Brigida, who: is a donor and volunteer is from Washington D.C. So, what is Social CRM?
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