Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

Conversation 259

Conversation Online Giving NPO 259

Care2

FEBRUARY 17, 2009

One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+.

Demographics 34

Demographics Social Media Advocacy Online 34

Connection Cafe

DECEMBER 1, 2009

This according to The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio. 60% of seniors – those over 65 years young - said they plan to donate online. Validation for the Wired Wealthy Study as well.

Online 31

Online Research Giving Influence 31

Care2

FEBRUARY 17, 2009

One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+.

Demographics 45

Demographics Social Media Online Advocacy 45