AFP ICON 2023 Recap
Qgiv
APRIL 21, 2023
In their research project “Exploring the Love Language of Fundraising,” Jen and Adrian are uncovering how often the nonprofit sector focuses on money within their messaging – “Your gift can” or “Thank you for your donation” – which establishes a transactional relationship with them. They also uncovered how “It’s not about how we talk to them.
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