The Great Debate: DM vs. Online Acquisition - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JULY 19, 2007
So really Id be interested to know what the panelists and other people think about what the difference between highly successful appeals are in both methods, not the difference as to whether one method is superior to another. 21.6 % were renewed donors who had given thru the mail or phone prior to making their FIRST online gift.
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