Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison
Qgiv
MAY 24, 2023
64% of all donors polled reported that they were highly motivated by the prospect of their donation being matched. 34% gave tithes and offerings alone, which was the highest out of every generation polled. One thing every generation agreed on was that they were more likely to give if they knew their gift would be matched.
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