Comparison, Michigan and University

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

MARCH 4, 2024

All that’s needed is a 360-degree shift in how you view your business universe. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. But that’s where the comparisons to Ringling Brothers Barnum and Bailey end.

Strategy

Strategy Marketing Detroit Associations

We’re 39 percent similar; how can we be exponentially better?

Candid

NOVEMBER 17, 2021

Data analysis on the forms was conducted by data scientist Kwame Porter Robinson, a PhD student specializing in human interaction with artificial intelligence (HAII) and natural language understanding (NLU) at the University of Michigan's School of Information. You can find Robinson's scripts used in this analysis here.

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Analysis Grant Application Contact

Nonprofit Technology

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

We’re 39 percent similar; how can we be exponentially better?

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