How to Use CRM + Donor Management Software to Talk to Anyone
EveryAction
AUGUST 17, 2016
Also worth considering: your software should provide easily-browsed and highly-sortable donation history for each contact. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona. This is where your donor personas come in.
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