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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out. years now, and in comparison to Twitter, LinkedIn, MySpace and YouTube, the Facebook Page tool set is pretty limited.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). It’s always great to pull screenshots from Google Analytics to show reports and add some interest to the slides. Methodology.

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The End of the Beginning of Online Giving

Connection Cafe

Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% As a point of comparison, the U.S. Hint: Donor behavior is consumer behavior.). Let’s continue to focus on delivering multichannel giving experiences for donors. of total fundraising revenue.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Google recommends that you log in to review the Search Terms Report, view ad performance, optimize keywords, and track conversions once or twice a month at the very least. Like we mentioned, anyone can apply.

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