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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

JULY 22, 2013

Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). see the Traffic Sources pie chart on the right for an example of this data). Methodology. People who leave the site (bounce rate).

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Analytics Design Research Process 37
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The End of the Beginning of Online Giving

Connection Cafe

MARCH 4, 2019

Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% As a point of comparison, the U.S. Hint: Donor behavior is consumer behavior.). It’s in our org charts. Can you read a chart? of total fundraising revenue. of total sales. of total sales.

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Online Giving Offline United States 36
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