Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
When I ask an NGO “who are you trying to engage with?”, It may seem odd to bring up online ads before you’ve analyzed your audience, but running experimental Facebook ads can teach us a lot about who we’re trying to reach. But not all kinds of audience analysis are evil. Survey Your Tribe.
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