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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Twitter engagement rates for brands are actually higher on the weekend. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined. By Sacha Evans. And you shouldn’t be either.

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Say So What To Your Data Three Times

Beth's Blog: How Nonprofits Can Use Social Media

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. The referral traffic came from Reddit. So What? The news piece that was on the top of the Reddit site was about the server outages for major online services.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

Syria 108
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The End of the Beginning of Online Giving

Connection Cafe

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36
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Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Promote content across multiple channels. Conversion rate optimization is a big talking point right now in the world of digital marketing.

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Digital Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. Promote content across multiple channels. Conversion rate optimization is a big talking point right now in the world of digital marketing.

Digital 68
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Nonprofit Technology News: 2013 Year in Review

Tech Soup

They’re not quite taking off yet , because like most folks, I don’t quite see the use of them except to function of as a companion to our smartphones – an at-a-glance device on our wrist to see our appointment reminders, who is contacting us, check our pulse rate, and, uh, to see what time it is. Green Technology.

News 62