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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Your donor database should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.

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Vote Now: Ten Sessions We Want to See at NTC

Care2

But capturing a lead online is a great way to find your next online, phone, or direct mail donor. The key is to get all the information you need to deploy a multichannel conversion strategy, with a focus on converting online leads into monthly donors over the phone. How much better?

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