How to Use CRM + Donor Management Software to Talk to Anyone
EveryAction
AUGUST 17, 2016
Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.
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