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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

In September 2009, we launched mycharitywater.org , a website where anyone could give up a birthday, or run any type of fundraising campaign, for clean water any time of the year. For example, for my personal birthday fundraiser , I’ve been communicating regularly with my closest friends and family to connect them with the story of the rig.

Interview 101