Beth's Blog: How Nonprofits Can Use Social Media

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

In his book, Parr interviews experts in the field of psychology and cognition to examine what it takes to build this “bonfire of attention,” and presents a framework about the 7 “captivation triggers” of attention.

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Learning Center at OurMedia

Beth's Blog: How Nonprofits Can Use Social Media

However, I can only get as far as the free evaluation copy of captivate or camtasia allows. I would love to see more instructional videos as well. I came out of my busy work trip with a list of ideas. and one of them is to do more screencasting.

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Macromedia Breeze at Boston NTC

Beth's Blog: How Nonprofits Can Use Social Media

Since I had been playing with screencast software, Captivate , from Macromedia, I stopped by to put my card in the raffle for a copy of Studio and listened to the pitch. At the NTC in Boston there were vendors in the hall way, including Macromedia.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

One key challenge with text-to-donate is that it is event-driven and needs a captive and attentive audience to move the needle on donations. Another challenge is the delay in receiving the funds. However, its convenience and accessibility make it appealing.

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Points of Entry into Podcasting for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I think descriptions of our work really need a visual component to be captivating." I find that to be the case with a lot of new technologies. Everybody wants to do it, but they do not have a reason to.

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Guest Post by Ivan Boothe: Social change takes more than social media

Beth's Blog: How Nonprofits Can Use Social Media

This "revolution" seemed to captivate a lot of armchair activists on Twitter, mostly because it involved Twitter. I entirely share the author's frustration with "tech for social change" discussions that fawn over the technology and don't engage on the level of strategic change.

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Technorati Tag Bookmarklet: The Screencast

Beth's Blog: How Nonprofits Can Use Social Media

I am using a free trial of Captivate from Macromedia. I resorted to pen and paper for part 1 for this experiment. will scan later) Also, I haven't fully mastered the editing features yet as I was just trying to get it from script to filming.