Captivology: The Science of Capturing People’s Attention
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
What if our child had cancer? As Parr points out, empathy is powerful because our innate ability and need to understand and connect with others – even we don’t know them personally. Parr shares two examples of a fundraising pitch. We can’t help but to feel for Miles Scott and his family.
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