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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)

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A Day in the Life of a Classy Account Executive

Classy

This feeds into the fact that sales has a monumental impact on brand reputation and long-term customer retention, so proper representation is key. . There was a cancer-related organization I brought on, and I loved that I was able to level with and speak to them from personal experience. A Look Into the Classy Work Environment.

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How Nonprofits Can Increase Trust And Funding With Data-Driven Storytelling

Bloomerang

It’s the seed that blooms into funding and feeds every organization’s mission. Read on to discover the value of data-driven storytelling and how this key feature increases trust and enables your nonprofit to drive more revenue. Data-driven storytelling and the Theory of Change Like words, numbers tell a story.

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Social Media Tips from the TechSoup Global Network

Tech Soup

Here are even more blog posts, articles, and event recaps to get you started: Facebook uses an algorithm called EdgeRank to determine the makeup of each user's news feed. TechSoup's Social Media Resources. page has everything from a social media glossary to an overview of Web 2.0. Read CUA's Twitter 101 for Nonprofits.

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Social Media Tips from the TechSoup Global Network

Tech Soup

Here are even more blog posts, articles, and event recaps to get you started: Facebook uses an algorithm called EdgeRank to determine the makeup of each user's news feed. TechSoup's Social Media Resources. page has everything from a social media glossary to an overview of Web 2.0. Read CU's Twitter 101 for Nonprofits.

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Examples of Successful UVPs Let’s look at some organizations that have mastered the UVP in their messaging: Feeding America: On its donation page, Feeding America clearly states where the money goes. Every dollar you give can provide at least 10 meals to families in need through the Feeding America network of food banks.”

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6 Nonprofit Video Marketing Trends and Tips to Guide Your Online Strategy

Classy

Livestrong posted a Facebook video during the shelter-in-place order about the ways their organization supports cancer survivors during a pandemic and beyond, and its powerful message drove more than 33,000 views. Brief and educational videos have shown to engage larger audiences as well. . Learn the Science Behind Effective Nonprofit Videos.

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