Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising
Care2
FEBRUARY 17, 2009
Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%
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