An Interview With Paull Young from Charity:Water
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 27, 2011
In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. One good example we had with this campaign was using Optimizely to run a test of three different video thumbnails on the page to see which one would drive more engagement from users. Do it wrong quickly !
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